Podcasts

eBizITPA podcasts are available via streaming audio and download.

David Meerman Scott - The New Marketing & PR (14:47 min.)

Best-selling author, David Meerman Scott, discusses the old and New Rules of Marketing & PR and the benefits of creating and publishing your own content as a marketing tool. (download mp3)

Bill Shore - Cybercrime Prevention (15:08 min.)

Hackers and viruses cost businesses millions, exposing financial records and violating customer privacy on a daily basis. Special Agent Bill Shore, supervisor of the FBI's Computer Crimes Squad in Pittsburgh, provides tips on how to protect your business from cybercrime. (download mp3)

Dennis Weed - Blogging (13:49 min.)

Creating a successful blog requires determination, dedication and an understanding of your audience. Dennis Weed, founder of ErieBlogs.com, dives into what it takes to create and maintain content that
keeps bloggers coming back for more. (download mp3)

Erica DeWolf - Blogging (13:20 min.)

Blogs allow us to share expertise and knowledge with others and can create networking opportunities. Erica DeWolf, a fanatical blogger and creator of the eMarketing & New Media blog, shares the benefits of blogging, RSS and social networking. (download mp3)

Jennifer Robinson - Blogging (20:53 min.)

Blogs, wikis, podcasts, vlogs and social networks allow us to creatively collaborate. Jennifer Robinson, a local blogger who contributes to newlycorporate.com , thejenson.com and others, discusses the ability to reach, connect and communicate through blogging. (download mp3)

Holly Buchanon - Persuasion Architecture (24:10 min.)

What is persuasion architecture? Holly Buchanon, a consultant for Future Now, Inc., describes persuasion architecture and the importance of aligning marketing efforts through the customer's point of view. (download mp3)